Coming 2026 · UK Beta
KATE.
Quietly indispensable.

The AI that quietly runs your household — meal planning, school letters, shopping, calendar, household admin — all handled, filtered, and presented for your approval. KATE does the thinking. You make the calls.

Nothing acted on without your approval
Dietary requirements respected throughout
Works with your supermarket
5–10
Apps the average household uses to manage daily life. None of them talk to each other.
2hrs
Average time spent each week on meal planning, shopping lists, and food decisions.
1 in 3
UK families say school communications cause them weekly stress or anxiety.
£1.8B
Wasted on food thrown away each year in UK households, partly from poor planning.
How KATE works

KATE learns your household.
You make every decision.

Set up takes under 10 minutes. After that, KATE works quietly in the background — proposing, preparing, and waiting for your go-ahead.

01
Tell KATE about your household
Add everyone who lives with you. Dietary requirements, ages, preferences — KATE uses these to filter every suggestion it makes. Gluten-free, nut allergy, vegetarian — all respected.
02
KATE proposes, you approve
Every Sunday, KATE suggests the week's dinners — budget-aware, allergy-safe, varied. Swap anything you like. When you're happy, approve it. The shopping list builds itself.
03
One tap to your supermarket
Approve the list and it goes straight to your supermarket trolley — ready for delivery or click & collect. You review before checkout. Always.
04
Upload a letter, KATE reads it
Photograph a school letter. KATE extracts dates, events, and reminders, then asks for your approval before adding anything to the calendar. Parents evening. Sports day. Trips.
K.
The Autonomy Principle
"KATE is not here to live your life for you — rather to allow you to live it less burdened."

Every action KATE takes is one you've approved. It will never buy something you haven't reviewed, add an event you haven't confirmed, or make a decision on your behalf. The K. tab is where everything waits — approvals, suggestions, requests. KATE proposes. You decide. Always.

What KATE handles

One platform.
Everything your household needs.

Meals
Weekly Meal Planning
AI-proposed dinners built around your dietary requirements, budget, and preferences. Every meal requires your approval. Swap anything. Recipe links included.
Shopping
Supermarket Integration
Approved meal plans become shopping lists, sent directly to your supermarket trolley. GF and allergy alternatives flagged throughout. You review before checkout.
Calendar
Smart School Letters
Upload a photo of any school letter. KATE extracts dates and events, then asks for your approval before adding anything. Nothing ever added without your say-so.
Hub
Household Message Board
A shared space for notes, tasks, and requests. Teen asks for pizza Friday — KATE spots it, suggests a meal swap, waits for your approval. Every household member connected.
Activities
Weekend Suggestions
Things to do near you, filtered by household ages, budget, and weather. Proactively surfaced — you just tap to add to the calendar.
Voice
Alexa & Google Home
Ask KATE questions by voice, receive reminders, and get household updates through your smart speaker. Coming in Premium tier.
K.
Your command centre
Meal plan ready — 7 dinners proposed, awaiting your approval
Teen 1 requested pizza Friday — swap or keep?
British Gas boiler service — Friday 7 March — confirm?
Saturday alarm for netball — set 7:30am?
Nothing acted on until you tap approve.
The K. Tab

Everything waiting for you.
In one place.

The K. tab is KATE's command centre. Every approval, every suggestion, every request from your household — all in one place, waiting for your go-ahead.

It's also where you instruct KATE directly. Upload a school letter, ask KATE a question, request a meal swap, add a task. KATE proposes. You decide.

Who KATE is for

Built for three kinds of household.
Equally.

Persona 01
The Busy Family
Multiple children, school letters, dietary requirements, packed lunches, sports fixtures, birthday parties. KATE makes the invisible work visible — and manageable. Finally, a Sunday that stays calm.
Persona 02
The Time-Poor Professional
High standards, no time. You want the household to run without the cognitive overhead. KATE handles the planning so you can focus on living — not managing.
Persona 03
The Assisted Household
KATE supports independence — meal suggestions, routine reminders, medication prompts — with a family member able to oversee remotely. Dignity and safety, together.
Beta launching 2026

Making room
for what matters.

Beta places are limited. Join the waitlist and we'll be in touch before we open to the public. No credit card required.

iOS & Android
Under 10 min setup